About – Prime Prometics

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WELCOME TO PRIME
BEAUTY COLLECTIVE

At Prime Beauty Collective, we champion women over 50 to celebrate their authentic beauty and embrace every stage of life with confidence. Our age-positive beauty solutions are thoughtfully crafted for mature skin, combining trusted ingredients with proven performance. Through our products and supportive community, we encourage self-expression, confidence, and a renewed appreciation for the grace, experience, and strength that grow with time.

Group of mature women smiling together

$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

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CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

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$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

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CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

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$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

─────

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

─────

$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

─────

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

─────

$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

─────

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

─────

$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

─────

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

─────

$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

─────

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

─────

$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

─────

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

─────

$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

─────

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

─────

$1.2 MILLION IN FUNDS AND PRODUCTS DONATED

─────

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

─────

OUR PRO-AGING PHILOSOPHY

For years, the beauty world has focused on “anti-aging,” encouraging women to conceal the marks of a life fully lived. We believe in a different approach—embracing every stage of life and celebrating individuality instead of covering it up.

Our formulas are carefully created for mature women, helping enhance natural beauty while supporting healthier-looking skin and hair. Made with gentle, thoughtful ingredients, each product is designed to nourish, protect, and elevate your routine—without unnecessary harsh additives.

6 REASONS WHY YOU CAN TRUST OUR PRODUCTS

Made in USA

PH Balanced

Hypoallergenic

Dermatologist Approved

Dermatologist Approved

Paraben Free

Vegan and Cruelty Free

Vegan and Cruelty
Free

EXPLORE OUR BEST-SELLERS MADE TO WORK

OUR STORY

Prime Prometics began with a purpose rooted in compassion and empowerment. First developed to help women rebuild confidence after breast cancer treatment, our products were created to bring back a sense of beauty during challenging times. As our mission evolved, we recognized a broader gap—women over 50 were often overlooked by an industry focused almost entirely on youth.

What started as a dedication to gentle, hypoallergenic solutions for cancer survivors grew into something even more meaningful: a promise to support mature women everywhere, helping them feel confident, appreciated, and truly visible.

❞

“My father and brother are both oncologists and I’ve witnessed the battle with cancer from the sidelines since early childhood. Witnessing the courage and resilience of chemo warriors sparked a realization: beauty isn’t about vanity—it’s about identity, confidence, and self-expression, so I wanted to create products that acknowledge the strength and fortitude of women who have faced significant life challenges like aging and breast cancer, honoring their journeys,”

CEO and founder of Prime Prometics, Kaspars Eglitis.

Prime Prometics team presenting a $55,000 donation check for breast cancer support.

COSMETICS WITH HEART™

We recognize that breast cancer impacts not just physical health, but also a woman's confidence, identity, and sense of community. Our commitment is to stand with women affected by breast cancer, providing tangible support that uplifts, empowers, and reminds them that they are never alone.

Confident mature woman applying mascara

EMBRACE THE
PRO-AGE ERA

We are more than a cosmetics company—we are a community. Our mission is to celebrate women who choose to define themselves on their own terms. Through thoughtfully designed products and a supportive audience, we champion confidence and reshape the conversation around growing older.

We reject the outdated idea that aging should be hidden. Instead, we believe living fully, proudly, and authentically deserves recognition. Every woman deserves to feel appreciated, respected, and beautiful throughout every stage of life.

Our community drives everything we do. Thousands of women help inspire and influence our creations, ensuring they reflect real experiences and real needs. Together, we're showing that confidence, beauty, and self-expression only become stronger over time.

EVERYTHING YOU NEED TO LIVE PRO-AGE AND HAPPY

Prime Prometics products at a BreastCancer.Org luncheon table.

Prime Prometics Brings Beauty & Care to BreastCancer.Org Luncheons | PrimePrometics

Cloe Ann Montoya - Prime Team

Survivor Sue Ascencao smiling outdoors in a pink hat.

Prime's August Surthrivor: Sue Ascencao's Journey.

Cloe Ann Montoya - Prime Team

Survivor Madaline McKay with a closely cropped hairstyle.

June 2025 Surthrivor: You are not your hair: Madaline McKay

Cloe Ann Montoya - Prime Team

Survivor Max Devereaux in a white shirt, May 2025 story.

May 2025 Surthrivor: Max Devereaux’s Story: The Creatrix Who Beat Cancer

Carly Kazempoor - Prime Team

VIEW ALL ARTICLES

CELEBRATE YOUR AGE WITH PRIME PROMETICS

PrimeLash Mascara

PrimeLash Mascara

Tube mascara that delivers dramatic length, clean definition and all-day wear without clumps.

★★★★★

BESTSELLER NEW COLORS

PrimeEyes Glide Eyeliner

PrimeEyes Glide Eyeliner

Smooth, uninterrupted color designed for mature eyes with easy application and lasting wear.

★★★★★

PrimeLash Growth Serum

PrimeLash Growth Serum

Revitalize sparse lashes and encourage fuller, healthier-looking growth over time.

★★★★★

PrimeEyes Eye Brightener

PrimeEyes Eye Brightener

Radiant eye-enhancing color that brightens, lifts and refreshes the look of tired eyes.

★★★★★

VIEW ALL PRODUCTS

FAQ

Where are Prime Prometics products made?

We are a modern, global brand with our roots in quality and excellence for women over 50.

Prime Prometics products are designed in the US, with our labs and manufacturing partners housed in the USA, Germany, Mexico, China, Czech Republic, and South Korea.

Do Prime Prometics products ship world-wide?

Absolutely. We ship worldwide, at affordable rates.

Do Prime products suit all races and ethnicities?

Great question. The presence of pigments like melanin can often have an impact on how bioactive nutrients express themselves in the body. But we’ve studied the effect of our product range on silver queens of all ages and ethnicities.

We vouch for the effectiveness.

Can I buy Prime products in stores?

Please be aware that original Prime products are only available at www.primeprometics.com and also on our Amazon store and on Walmart Online marketplace.

Don’t shop Prime on third party platforms not listed here since we can’t speak for how the items were acquired, how they were stored, and who used them.