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“I’m amazed by how PrimeEyes Brightener helps create a more lifted, refreshed look. This eye-enhancing formula instantly brightens hooded eyes and softens the appearance of hollowness. It stays put all day and looks absolutely stunning.”
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Feeling like your eyes make you look more tired than you feel? Struggling with a worn-out appearance? After 18 months of development, we created a simple solution. The PrimeEyes Brightener eyeshadow specially designed for women 50+.
Creamy — nothing like those messy, harsh powder shadows.
This iconic eyeshadow stick is available in both shimmer and matte formulas. Choose from 17 custom-blended shades.
Your purchase helps women in need – $2.7M+ donated so far. Learn more
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Struggling with a tired appearance? Dark, weary eyes making you feel older? We spent 18 months developing a simple solution. The PrimeEyes Brightener eyeshadow designed for women 50+.
Smooth and luxurious texture — forget powdery, crumbly formulas. Sweep across your entire lid and along the inner corner for an immediate, noticeable lifting sensation. A nourishing base infused with Jojoba oil revitalizes the delicate eye area, banishing parched, dull skin. Radiant shades lift sagging areas, illuminate shadowy under-eyes, and soften the appearance of fine lines and creases. Feel vibrant, energized, and refreshed!
PrimeEyes Eye Brightener celebrates the wisdom in your eyes, without emphasizing crepey skin.
Wrinkle-friendly formula
Swipe like silk. No tugging or pulling. Doesn’t emphasise fine lines.
Made for sensitive eyes
Hypoallergenic, won’t cause eye irritation.
Nourishing formula
Jojoba oil delivers lasting hydration to the delicate eye area.
Wears weightless, perfect
Stays where you put it, without smudging or migrating.
I never expected another beauty product to impress me. Yet this eye brightener completely changed my routine. The moment I apply it, it softens the appearance of darkness and instantly helps my eyes look more awake and refreshed.
It’s become part of my everyday ritual. I wear it for special events, busy mornings, and even on days when I need a little boost. Truly one of the best discoveries I’ve made.
PrimeEyes Eye Brighteners bring back everything you love about a good eyeshadow – minus the fallout, the dryness, the fading and the irritation.
The shades are custom-mixed and balanced to work together:
Use Vanilla & True Neutral to even out discoloration and brighten dull, droopy eyes.
Estrella and Stardust are your go-to shades for a lifted, wide-awake look that naturally opens the eyes.
Shimmer Formula: Silky cream texture with a velvety touch and radiant finish. Designed to brighten and illuminate, helping eyes appear more open, lifted, and refreshed.
Matte Formula: Smooth, buttery matte that glides on effortlessly. Applies like a rich cream and sets comfortably for long-lasting wear. Primer-infused, gentle on sensitive eyes, and suitable for waterline application.
“PrimeEyes Eyeshadow sticks are the best thing since sliced bread!”
The answer to my prayers. I had given up on powder shadows because my eyes just won’t stop watering when I put them on. I hate the uncomfortable stretchiness, and the deep lines on my lids. Not this formula… It is a delight to wear.
Feels like hydrating skincare … looks smooth & beautiful. The shades are life-like + buildable. I can whip up a look fit for morning grocery runs, or change things up in 2 minutes for an evening with friends.
Mature eyelids often have a hooded shape, and this formula was designed with that in mind.
Our goal is to help every woman enjoy smooth, effortless eye makeup.
That's why this eye brightener is:
It also resists smudging, making it ideal for eyes that naturally create more friction. Shimmer shades can wear up to 8 hours, while matte shades can last up to 12 hours.
Shimmer finishes can remain beautiful for up to 8 hours, while matte shades may last as long as 12 hours with normal wear.
Yes. The formula is designed to be gentle and suitable for sensitive eyes.
For best comfort, avoid applying shimmer shades directly on the waterline since their reflective particles are not intended for eye-surface contact.
Matte shades have been ophthalmologist-reviewed and are appropriate for waterline application.
Yes. Like the rest of the collection, this product is developed without animal testing.
Please refer to the product packaging or ingredient panel supplied with your selected shade for the full and most up-to-date ingredient declaration.
You deserve the chance to experience PrimeEyes Eye Brightener completely risk-free and with total peace of mind.
We're confident in the innovation, care, and craftsmanship behind every formula we create.
At Prime Prometics, our goal is to help you feel radiant, confident, and beautifully yourself at every stage of life.
If PrimeEyes Eye Brightener doesn't meet your expectations, simply contact us at contact@primeprometicsshop.com. We'll gladly refund your purchase—no hassle, no questions asked.
For every product you purchase, we donate to help a woman thrive.
Equipping charities that help breast cancer survivors live with dignity.
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.
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What I especially love is that you can create a simple everyday look in just a few seconds. Perfect for those mornings when you want to look put together without spending forever doing your makeup! I’m really impressed and I recommend
United Kingdom
Very impressed with these eyeliners. Glides on without any dragging or stippling.
Australia
I now have three eye liners and three mascaras I used to have lash extensions I have also been very unwell At the age of 66 I am absolutely over the moon so far with these products So much that I am telling you I rarely do these surveys So very happy Thankyou Sue x
Canada
I use the champagne shimmer eye brightener and it truly brightens my whole face! I get complements on my youthful look at 70! I don't just use it as an eye liner but under my brow, on the tip of my nose and on the top centre of my lips. Rub it out a bit and it gives a youthful glow that lasts all day or evening! I love it!
Canada
It made my day. I got lots of complements at a wedding about my youthful appearance.
United States
5 star my color is mulberry and I will purchase again if I can find the reorder information
